In this episode of The Inside Scoop, host Janet Gehrmann sits down with David Dulany, founder and CEO of Tenbound, to explore the rapidly evolving landscape of Go-To-Market (GTM) strategies. From the shift away from “predictable revenue” models to embracing experimentation with the HERE Method, David shares actionable insights for navigating today’s unpredictable revenue era.
Key topics include:
The evolution of sales pipelines and GTM frameworks.
How to leverage structured experimentation for GTM success.
The transformative role of AI in simplifying complex data workflows.
Why live events are making a comeback in GTM strategies.
Breaking down silos across marketing, sales, and customer success teams.
Whether you’re a GTM leader, revenue operations professional, or simply passionate about sales innovation, this episode is packed with strategies to build alignment, drive pipeline, and achieve measurable success in 2025.
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