Apollo.io has unveiled Apollo Labs, a cutting-edge sales prospecting solution that integrates AI-powered SDRs, outsourced sales development, and Clay-based data automation agencies (Claygencies) into a single offering.
This new service is designed to take the guesswork out of outbound prospecting, allowing sales teams to focus on closing deals while Apollo Labs handles everything from lead research to booked meetings. I spoke with the head of Apollo Labs, Eric Quanstrom, formerly of Cience.
A New Era of Sales Prospecting
Apollo Labs embodies a data-driven, AI-assisted approach to sales development, setting itself apart from traditional outsourced SDR firms and self-managed prospecting tools. By merging automation, human expertise, and advanced enrichment from platforms like Clay.com, Apollo Labs offers a fully managed, high-performance pipeline generation system.
Solving a Persistent Sales Challenge
Sales teams spend over 30% of their time on non-revenue-generating tasks like research and cold outreach, according to industry reports. Apollo Labs solves this inefficiency by combining AI prospecting, human engagement, and intent-based targeting to deliver pre-qualified sales meetings directly to teams, increasing efficiency and pipeline velocity.
AI-Driven Efficiency Meets Seamless Workflow Integration
Apollo Labs leverages advanced AI models to automate the prospecting process:
✅ AI-powered SDMs identify, engage, and qualify high-intent prospects.
✅ Automated workflows integrate seamlessly with CRM and sales tools.
✅ Human Callers step in for direct dialing, personalized follow-ups and complex objections.
✅ Meetings are scheduled automatically, eliminating SDR bottlenecks.
Key Features & Benefits
End-to-End Lead Generation – Define your ICP and Apollo Labs handles the rest.
Hybrid AI + Human Approach – AI SDRs scale efforts while human reps fine-tune conversations.
Deep Data Enrichment – Leverages Clay.com and other data sources for hyper-targeted outreach.
Plug & Play Integrations – Works with Salesforce, HubSpot, Outreach.io, and more.
Scalable & Cost-Effective – Reduces hiring costs while improving pipeline consistency.
Built for Customization & API-First Adoption
Apollo Labs supports custom frameworks for targeting, messaging, and engagement, ensuring alignment with each company’s unique sales motion. It also provides API access for deeper CRM integration, enabling sales teams to seamlessly sync data and workflows.
Competitive Edge & Market Adoption
Unlike traditional SDR outsourcing, Apollo Labs delivers a full-stack solution with automation, human oversight, and real-time optimization—offering a 3-5x increase in outreach efficiency. Early adopters are seeing significant pipeline growth, with companies reporting up to 3x more meetings booked per quarter compared to previous, manual prospecting efforts.
What’s Next? Apollo.io’s Vision for the Future
Apollo.io plans to expand Apollo Labs with advanced AI intent signals, real-time personalization, and predictive analytics to further enhance lead quality and engagement. As AI continues to reshape sales development, Apollo Labs aims to be the ultimate hands-free outbound prospecting engine for modern sales teams.
Check out the Apollo page on Tenbound
🔗 Learn more and get started with Apollo Labs here: Apollo Labs.
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